As much as this might surprise most bloggers, the #1 mistake most blogs are doing is not publishing their content via e-mail, as a supplement to their RSS feeds.
Just think about it: while RSS is growing strong, it still only penetrates about 5-6% of the American online population. Furthermore, according to a recent BlogAds survey, "only 12 percent of the blog reading audience said it used RSS always or often".
If you're delivering your blog content only via RSS, you're missing out on about 80% or more of potential regular readership/followship.
THE KEY BLOG PROBLEM
There are millions of blogs already, but really few people have the time to watch more than a few daily. But if they come back just once a week, they can be quickly overwhelmed with the amount of new content.
That's why it's crucial to provide a "best of", a helping hand to guide your readers to the "must-read" content you publish … and delivering this content either as a standalone “blog-zine” or as part of your regular e-mail newsletter.
WHAT SHOULD YOU DO?
Deliver your blog posts as they are written via RSS, but then also publish a regular (weekly or monthly) e-mail e-zine with your "top blog posts" for those that are still not in to RSS.
Don't do just one channel, do both.
E-mail is still the #1 end-user content delivery channel ... whether we like it or not. Using e-mail (as a supplement to RSS) to deliver our content is just good business practice, at least for now.
THE CHRIS PIRILLO EXAMPLE
Chris Pirillo is the publisher of one of the most popular sites on the net, Lockergnome.com. He was actually the first to proclaim e-mail as being dead.
But still, while he preferrs for his subscribers to use RSS instead of e-mail, that isn’t stopping him from using or promoting either RSS or e-mail.
COMPARING BLOGS, E-ZINES, E-MAIL AND RSS
If you’re reading this article and thinking that blogs are actually “beyond e-mail”, just consider the following reality.
RSS and e-mail are content delivery channels; the tools that enable us to deliver our content to end-users. Blogs and e-zines on the other hand are two different internet media content formats, differing in how/what content is provided and presented through them.
RSS/e-mail and blogs/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS.
Blogs are "personal" conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types.
E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure.
A typical e-zine might include:
- an editorial;
- a leading article, representing the prevailing topic of a specific e-zine issue;
- supporting articles, clearly structured to show they are secondary to the leading article;
- links to "best of" blog posts in the given timeframe;
- links to the most relevant forum topics and posts;
- a news section;
- a featured client case study;
- different advertisements (banner ads, textual ads, advertorials etc.);
- a featured consultant;
- a Q&A section;
- a featured whitepaper;
- etc.
Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix.
But that's not to say that blogs are in any way inferior to e-zines, they're just different. And businesses need both, and they need to deliver both via RSS and e-mail.
Personal preferences towards content delivery channels and internet content media formats have no place in business. What matters is what our audiences want and how they want it.
About the author:
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa2
Thursday, November 22, 2007
#1 Mistake Most Blogs Do
Podcasting Monetization Strategies for Marketers
With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel.
Today we’ll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.
While publishers might find it relatively easy to integrate podcasting in to their business models without really "creating a revolution", the opportunities for marketers really go beyond traditional marketing tactics.
To understand the opportunity we need to understand what podcasting brings to the marketing table: the power of voice, delivered directly to our prospects, customers, employees and partners.
While text might still be the most "usable" format and the easiest to consume, voice itself has the unique feature of being able to express emotion and bring personality in to marketing communications.
For marketers, monetizing podcasting won't come through ad sales or content sales, but through opportunities to enhance their marketing communications with the power of emotion, delivered directly to their receipients.
Here are just some possibilities for you to consider:
a] PR: Audio press releases, messages from company executives, expert interviews and other industry related material, all delivered directly to the media.
b] Direct marketing: Sales letters and other ad creative, delivered in audio and directly to your prospects.
c] Customer Relationship Management and User Support: Personal messages and greetings from company executives, persoanlized messages to key clients by key account managers, educational content and industry interviews, seminar or conference recordings, product support information and tutorials, ...
e] Promotion: Achieving additional company/brand/product exposure by providing podcasts and promoting them via podcast directories and search engines.
f] E-commerce: Audio product announcements and presentations, delivered to prospects that opt-in to receive latest product information. In the case of audio products, podcasts can also carry short excerpts or previews of new editions, thus enticing prospects to order.
g] Branding and Prospect Conversion: Educational content and industry interviews that help shorten the sales cycle or generate/improve company credibility and enhance its brand.
h] Advertising in third-party podcasts
And so on ...
In these examples monetization does not come through directly generated revenues, but indirectly through improved sales.
About the author:
Find out all you need to know about RSS and how to use it to get your content delivered, win back your customers, make more sales and increase search engine rankings. »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide on marketing with RSS by top RSS industry leaders, experts, developers and top marketers. http://rss.marketingstudies.net/index.html?src=sa19
RSS... And The 10 MOST Powerful Reasons WHY You Should Be Using It
RSS(Real Simple Syndication or Rich Site Summary) is widely becoming a VERY powerful marketing tool on the NET and for Internet marketers around the world, the question is...
... "Are you using RSS to syndicate your content?"
When I first stumbled across RSS syndication while surfing the net, it peeked my curiosity to the point where I couldn't help myself, but, to look into this new form of site promotion further.
What I found out about this new technology will absolutely change the way you keep in touch with your subscribers and/or readers, in many ways, for years to come.
Just to keep up with the times I recently built a webpage for my website specifically to promote my RSS feed in order to take on new subscribers, and... most important of all, to put this new technology to the test.
Here's what my webpage looks like if you decide to build your own dedicated webpage for your RSS feed. I highly recommend you do, but, that's just me.
If you do decide to build one, make sure you give your subscribers and/or readers options.
http://www.internetwondersezine.com/rss_feed.html
Now, for those of you who aren't quite up to speed on what RSS is, here's a quick definition for you:
RSS is an acronym for "Really Simple Syndication" or "Rich Site Summary", and the XML extension is the format used for distributing your news headlines via the Web, which is known as Syndication.
Syndication is where the TRUE power of RSS is unleashed, getting your message across the web in an Instant to your subscribers and/or readers.
That's the basics of RSS(Real Simple Syndication).
Now, for the rest of this article I want to focus on the "10 MOST Powerful Reasons WHY You Should Be Using It".
So, with that said, let's go to reason 1.
Reason 1. RSS Streamlines communication.
RSS streamlines communication between the publishers and readers making it easier for the subscriber to receive your content.
Reason 2. Readers can Opt-In to feeds.
RSS gives the subscriber the ability to Opt-In to the feeds they are interested in and the ability to Opt-Out if they wish through there RSS reader just like an auto-responder.
Reason 3. You don't have to maintain an RSS feed.
This is a great time saver for the busy marketer because RSS is a great communication supplement that doesn't burden the publisher with having to maintain a "List" or having to follow strict privacy rules.
Reason 4. You have the ability to Syndicate your content.
This is where the TRUE power of RSS comes into play because RSS gives you the ability to Syndicate your content to your subscribers and website owners in an INSTANT giving your content the exposure it deserves.
Reason 5. Broadcasts your Sales and Specials.
RSS gives you the ability to broadcast your Sales message and Specials to a wider audience in less time it would take to set-up an email broadcast.
Reason 6. No filters to worry about.
This is the next best feature to RSS feeds because you don't have to worry about your message being passed through some email filter.
By using RSS, your message gets delivered to 100% of your subscribers.
This is a very powerful feature.
Reason 7. No more "Spam" complaints.
This is yet another great benefit to RSS because you never have to worry about "Spam" complaints or "Privacy Policies" again because they have to add your feed to there reader, not the other way around with email.
Reason 8. You get INSTANT credibility.
By publishing your own RSS feed your establishing yourself as an expert in the eyes of your readers as someone who knows his/her industry which will build "Trust".
Reason 9. Multiple ways to read your feed.
RSS is very versatile because it allows you to view the feed in many different media platforms.
Some examples are, Browser Based readers, Software Based readers, and the ability to view feeds on different operating systems like windows and mac.
Reason 10. Free and Easy site promotion.
I like to save the best for last because RSS is a great way to get free traffic to your website without the need of spending money on advertising.
This benefit alone will save you hundreds, if not, thousands in advertising expenses a year in costs to advertise your online business.
Well... are those enough reasons for you to get started with RSS?
I certainly hope so because they sure get me excited everytime I read through them.
Just imagine for a minute your same message you worked so hard on that you were going to send via email getting to 100% of your subscribers INSTANTLY -- On-Demand -- via your own RSS feed without ever having to worry about email filters.
Your response rates would Double, if not, Triple, meaning MORE $$Profits$$ in your pocket with less work.
Internet technology at its Best.
As I mentioned early in my article, the best way to take advantage of RSS... Starting TODAY! ... is to set-up your own dedicated RSS webpage on your website.
If you don't have time to set-up your own webpage I recommend you set-up an account with Blogger.com -- http://www.blogger.com -- and then head over to FeedBurner.com -- http://www.feedburner.com/fb/a/home -- and set-up an account there.
FeedBurner.com will auto-generate you a RSS subscription page with whatever RSS feed URL you choose.
Well... there you have it, "RSS... And The 10 MOST Powerful Reasons WHY You Should Be Using It" and more.
In conclusion, publishers using RSS as a communication vehicle for there business are able to create keyword-rich, themed content, establishing Trust, Credibility, and ongoing communication with current and prospective subscribers and/or customers.
About the author:
Want to find out more about BLOGS and RSS? SEARCH CBmall==> http://www.internetwondersezine.com/cbmallsearch.htm -- Or if you want to get MORE 'Insider' marketing Secrets, subscribe to Cory Threlfall's ezine called... The Internet Wonders eZine -- http://www.internetwondersezine.comor you can visit his BLOG at -- http://theiwe.blogspot.com
RSS Security
RSS is growing at a lightening speed. What was once only known as a "techie tool", RSS is becoming a tool that is continuously being used by the general population. Along with the good comes, the not so good. And while some have mentioned the emergence of RSS spam, where content publishers dynamically generate nonsensical feeds stuffed with keywords, the real concern relates to security. While an annoyance to the search engines, spam in RSS feeds pales in comparison to the possible security concerns that could be in RSS' future.
Security Implications Related to RSS.
As RSS gains momentum security fears loom large. As publishers are quickly finding innovative uses for RSS feeds, hackers are taking notice. The power and extendibility of RSS in its simplest form is also its achilles heel. The expansion capabilities of the RSS specification, specifically the "enclosure" field which has launched the podcasting phenomenon, is where the vulnerabilities lie. The enclosure field in itself is not the problem, in fact the majority of RSS feeds do not even use the enclosure tag. The enclosure tag is essentially used to link to file types, things like images, word documents, mp3 files, power point presentations, and executables and can be thought of in similar terms to email attachments.
The fact that RSS can be used to distribute these file types has opened a myriad of doors to users of the syndication standard, but also has created cause for concern.
Most people do not feel that the risk is significant because people "choose" the content that they receive, and while it might make the distribution of malware, viruses and spy applications via RSS less prevalent, their is still the inherent risk of a infected file being distributed.
The problem is one of both technology and lack of education.
The danger lies in the fact that many RSS readers, news aggregators, or pod-catchers automatically download the information contained in the enclosure field regardless of its file type or source.
Most RSS developers acknowledge the risks associated with the enclosure field, but few have had the forethought to include filtering, screening or authentication capabilities and many automatically download enclosures.
Nick Bradbury of Bradsoft/NewsGator seems to be proactive, designing FeedDemon with security in mind. FeedDemon uses an editable safelist of file types as well as allowing users to monitor what files are automatically downloaded. FeedDemon also contains hard-coded warnings related to specific file types.
Developers of ByteScout took a different approach to the handling of enclosure files, ByteScout does not automatically download anything without user intervention for each download.
Unfortunately, not all RSS readers, aggregators and podcatchers consider the possible security implications associated with RSS feeds and podcasts, some will automatically download enclosures without warning or any thoughts of security. Be sure to examine how your RSS reader handles files contained in the enclosure field of an RSS feed.
With the increased use of RSS and podcasting, the security risks increase with it. Their is cause for concern, however proactive users and conscientious developers can easily subvert the risk by taking precautions seriously. Computer viruses and malware are cause for legitimate concern, there is ample time and action that can avert potential problems.
Permissions:
Permissions and notification of use not required.
About the author:
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.comsoftware for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for FeedForDev http://www.feedfordev.coman RSS component for developers.
Business Podcast Marketing Case Study Proves Results
Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results.
The professional business marketers over at marketingsherpa.com have just released a new case study titled "How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads".
This case study is about how Bearing Point used podcasting to promote a white paper and saw sign up rates of over 30% versus a traditional 10%. This is a 200% increase over traditional marketing techniques.
Here is a short excerpt: "Dunay wasn't sure if the podcasts would be a hit or not, especially as his key prospects tend to be fairly conservative. So he didn't roll out trumpets and strobe lights for the launch.
Instead, the team posted the podcasts and announcements at several related sites including http://www.Podblaze.com , http://www.FreshPodcasts.com, and iTunes (all of which currently promote podcasts for free.) They also rolled out a press release and an email announcement to the house list. Their first podcast launched quietly July 29, 2005.
RESULTS
Joy and exultation! Hundreds of executives downloaded the podcasts. Dunay had hoped that 10% of podcast listeners would respond to the white paper download offer. Instead, 30% did..."
This is a great example of how marketing professionals should and could be using podcasting to help their business. This is the future of podcasting, Podcasting is going to become a marketing tool that communicates, educates and drives listeners to action. In this case the action was to download a white paper and effectively generate leads.
I have been trying to inform the business markets of this trend for the past 9 months. I discussed this very scenario in a Podcasting White Paper that was released a few months back. Read the full case study at http://www.MarketingSherpa.com
Experienced online marketing professionals that have expertise in the areas of podcast production, strategy, and visibility such as http://www.LeveragedPromotion.com can help your business achieve these same levels of results. Just creating a podcast in a vacuum of space is the wrong strategy. Make sure that you achieve maximum exposure for your podcasts so that they can deliver measurable marketing results.
About the author:
Rodney Rumford has over 18 years of experience in the technology field. He has held management positions in Marketing, Business Dev, Enterprise Consulting, Sales and Engineering. He does corporate consulting in the areas of RSS & Podcasting strategy, execution and marketing. He has developed software solutions in the areas of RSS Feeds, Podcasting and PPC Advertising. He is the CEO of The Info Guru LLC., which operates several web properties that include: http://www.podblaze.com
What is RSS - For Marketers
RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a preferred tool to get 100% of your content delivered to your subscribers, as well as a tool to help you achieve top position search engine rankings.
The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publisher. It allows you to get your content delivered to end-users, without the fear of spam filters stoping your messages, and to other “content consumers” (other websites, search engines and so on).
RSS gets your content delivered, period. And it helps you increase your search engine rankings and drives new traffic to your sites.
But some marketers are still afraid that not enough internet users are using RSS feeds. Think again …
While achieving not more than marginal penetration, its usage is growing with astounding speed.
Actually, according to a report from the Pew Internet & American Life Project, 5% (6 million) Americans online consume news and information through RSS aggregators. So the market is already out there!
>> BUT WHAT ARE RSS FEEDS?
RSS content is delivered through RSS feeds --- simple files structured in a specific way.
These files include some basic information about the RSS feed (such as RSS feed title, logo, description, URL etc.) and the actual content you want to deliver to your readers.
These content items are individual stories or articles (usually just descriptions of articles actually published on the internet publisher’s web site), presented in a linear list.
But RSS is not only about text. You can easily use it to deliver audio content, video content and even PowerPoint presentations and PDF files.
>> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS?
The point of RSS feeds is to get people to subscribe to them, so that they can constantly receive fresh information from you.
It’s just like subscribing to e-mail newsletters, only that there’s no e-mail involved … and consequently no spam or spam filters.
But to subscribe to your RSS feeds, your visitors need a special tool, called an RSS aggregator.
RSS aggregators are special tools that can take an RSS feed and display it to the end-user. They come in many different forms and flavors, but the most popular are desktop applications and web readers.
In the case of desktop RSS aggregators (example: http://www.awasu.com), end-users need to download them to their computers and install them there. Web-based RSS aggregators (example: http://www.bloglines.com) on the other hand are websites where users can create their own accounts and then use those websites to view RSS content directly from their Web browsers.
After installing an RSS aggregator or registering at a web-based RSS aggregator web service, the user needs to proactively add the link to your RSS feed in to the aggregator to view your content.
Every time you update your RSS feed by adding new content items to the RSS file, the user is notified of that through his RSS aggregator, making the content immediately available to him, without it having to face any SPAM filters and other barricades on the way.
And, for the best part, most RSS aggregators are free to use, so there’s really no excuse to not get started today. And by the way – so are quite a few RSS publishing solutions!
Yes, RSS is the free way of getting your content delivered every time.
About the author:
Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. Discover the true marketing power of RSS: http://rss.marketingstudies.net/index.html?src=sa5
Confessions of an Info Junkie
I love the Internet! Information about any topic that piques my curiosity is just a few clicks away. Ezines on almost any topic are available to all.
Yes, I have to admit it -- I Am An Info Junkie. It has become an addiction. I subscribe to dozens of ezines and my
browser's bookmark list is huge.
Today, I fired thirteen ezine publishers.
It was hard. I didn't want to let go of those threads to information sources, but they all made the same mistake.
Maybe you were one of the thirteen.
Maybe it wasn't just a mistake. It is more like a cardinal sin on just plain ignorance.
Your ezine/newsletter didn’t contain any news.
There was not a sentence of content in it. You and the other twelve publishers have not provided a lick of content for weeks or even months. I have been hoping that “maybe the next issue will be the one…”
That next issue that contained the content I was hungry for never came. Yes, your ezine was always there right on time. Yes, I even received your bonus editions.
You flooded my RSS reader and my email box with ads.
I realize that we are all in the business of trying to make a buck or two and I can accept a couple of ads if I get my info fix. Ads support your ability to provide content and we info junkies of the world can tolerate that.
Your cardinal sin was to send ads to me without content.
That, my friend, is spam. That is why I clicked on the “unsubscribe me” link and fired you.
Anyone who has been in the Internet Marketing business for more than five minutes has memorized this mantra:
THE MONEY IS IN THE LIST
(I could go off on a tangent about ebook authors who hired copywriters to provide wonderful sales copy for horrible ebooks that I have bought, but that is a rant for a
different day.)
Back to this rant.
If you want the privilege of feeding ads to my RSS reader or dropping them in my email box, please have the decency to feed my addiction – I get real cranky if you make me go into withdrawal.
Wrap your ad in some decent content!
Consider this – if you have no list, you’ll have no money.
Do you wonder why your ezine has such a low response?
Is it even being read?
Here’s another info junkie confession –
A lot of us are lazy! (I know … that is an earth-shattering fact you never thought of … LOL)
It is much easier to click on “delete” than it is to search the fine print for the unsubscribe instructions. Lots of us have those cool email clients like Thunderbird
that let us click a “Junk” icon and never be bothered by your spammy ads again.
It is sad.
A world full of info junkies that like to buy good stuff from the ‘net and a world full of Internet marketers that want to sell stuff – it looks like a match made in heaven.
You blew it. You and twelve of your colleagues.
You lost your focus. You forgot that the info junkies of the world provide your Internet income. We are your customers. Without us, where would you be?
Just give us our fix. Put some content in your ezines and we’ll stay on your list buying more than we can rationally afford forever.
About the author:
John Gilger is a professional copywriter and technical
writer that has been paid to indulge his writing habit for more years than he cares to admit. More info is available at John Gilger, Freelance Wordsmith
How To Get Your BLOGS Site Feed Listed In Yahoo! and MSN Within HOURS, Is Easier Then You Think
BLOGS... they seem to be the talk of the Internet marketing world these days, and for good reason.
Not only do the Search Engines love them for there Content Rich pages, you also have the ability to plug your Blogs "Site Feed" into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience.
RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight.
If you want a crash course on what RSS is, in more depth, since the nature of this article is to show you how to get your Blogs "Site Feed" listed in Yahoo! and MSN, I've provided a link to a page full of articles on RSS related issues. http://www.rss-specifications.com/rss-articles.htm
Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com -- http://www.blogger.com or hosted on your websites server you should have a "Site Feed URL" that has the .XML extension.
This is your "Site Feed URL".
You'll usually locate it within your Settings area of Blog control center.
Here's what mine looks like as an example:
http://theiwe.blogspot.com/atom.xml
This URL is intended for a RSS News Reader, so disregard its appearance.
Once you find your "Site Feed URL", copy and paste it into Notepad because you'll need it for the next steps coming ahead.
Now, what you need to do is go and set-up an My Yahoo! and My MSN account.
I've provided the links for you below.
- My Yahoo! ==> http://my.yahoo.com
- My MSN ==> http://msn.com
It should only take you about 15-20 minutes at the most.
If you already have accounts with My Yahoo! and My MSN,
read on.
This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account.
When you login, you'll be taken to your Yahoo! page immediately.
What you want to do next is go look under the Yahoo! search box to the left and click on the "Add Content" link.
This will bring you to a new page.
From there, over to the right by the "Find" button you'll see an "Add RSS by URL" link, click on it.
A new window will open with a "Web Form". Simply copy and paste your "Site Feed URL" from Notepad into the web form and click on the "Add" button.
Now, you should see your Blogs name infront of you. Simply click on the yellow "Add To My Yahoo!" button and your feed will be added.
The next thing you should see is your "Site Feed" with your "Headlines".
Click on one of them, it should take you to your Blog, to the desired Headline you chose.
Your My Yahoo! page should Now have your Blogs "Site Feed" Headlines listed at the bottom.
Scroll down to check. If you don't see them, it sometimes takes up to 24-48 hours for them to appear, so just check back later.
Now that thats done, everytime you update your Blog with NEW content, it'll "Automatically" update on your My Yahoo! page and everybody else's pages who have subscribe to your feed, plus, within 24-48 hours your feed will get Spidered and Indexed by Yahoo!.
Talk about getting the word out in a HURRY with very little effort on your part.
This is "Viral Marketing" at its Best in my mind.
And... it's so simple to implement.
Okay.
Now it's time to do the same to your My MSN account as what you did above to your My Yahoo! page.
Here's the link to go login(click on Sign In from main page): http://www.msn.com
Once your login to your My MSN account you should see an "Add Content" link under the MSN logo to your left. Click on it.
A pop-up should now be displaying. Simply copy and paste your "Site Feed URL" from your Notepad into the web form provided and click the Search button(the green button with the arrow).
You should now be looking at Check Box with your Blogs name beside it. Check off your "Site Feed URL" and then press the OK button at the bottom.
PRESTO! Like magic... your Blogs site feed has now been added to your My MSN page which will then be spidered in the next 24-48 hours and Indexed by MSN.
That's the Power of BLOGS (Web-Logs) and RSS (Really Simple Syndication) combined with two Internet giants.
The only thing you have to bring to the table IS, fresh, quality content that your audience WANTS, and do it on a regular basis.
I post my articles that I write on a weekly basis, making my Blog called... The Internet Wonders Blog - http://theiwe.blogspot.com - a search engine Magnet!
You can do the same because I just showed you HOW.
In conclusion, creating BLOGS and using RSS as a vehicle to syndicate your Blogs content is a Sure-Fire way to get your content spidered more frequently by search engines and the exposure it deserves, which in turn, will build you a large audience of buying customers that TRUST you.
About the author:
Want to find out more about BLOGS and RSS? SEARCH CBmall==> http://www.internetwondersezine.com/cbmallsearch.htm -- Or if you want to get MORE 'Insider' marketing Secrets, subscribe to Cory Threlfall's ezine called... The Internet Wonders eZine -- http://www.internetwondersezine.comor you can visit his BLOG at -- http://theiwe.blogspot.com
